Paralympics Channel 4 advert sends Public Enemy up singles chart
The song was used in Channel 4's 'Meet the Superhumans' advertisement for the London 2012 Paralympic Games.
Spotify has revealed that the track has seen a 3,000% increase in streams since it was used in the commercial.
It has risen to number 11 in the UK singles chart, and currently sits at six in the midweek chart update. It has also reached the top five in the iTunes chart as of Wednesday (August 29).
'Harder Than You Think' was previously released as the first single from Public Enemy's 20th anniversary album How You Sell Soul to a Soulless People Who Sold Their Soul? in 2007. However, it did not chart in the UK at the time.
It has now become Public Enemy's highest charting single ever in the UK.
Professor Stephen Hawking will narrate part of the Paralympics Opening Ceremony tonight (August 29), which begins at 8.30pm.