Jay James Picton unveils 'Long May They Roll' music video
The clip, which was directed by Picton and sees two couples arguing, was released via his official YouTube page yesterday.
"Sometimes we realise we need the hurt to heal and grow," said Picton, who plays the part of the narrator in the promo.
'Long May They Roll' serves as the lead track from his debut album Play It By Heart, which is out now. The single officially follows a week later on September 10.
The rising star recently released an acoustic performance of the song exclusively on Digital Spy.