MTV Music Group President Van Toffler has confessed that eventual performers Britney Spears and Christina Aguilera weren't necessarily the pop icon's first choices.
"It was a long road to get to that Britney and Christina kiss, because they weren't necessarily the first couple of people who were on the hit list," Toffler told EW.
"This may be the first time it's revealed, but originally JLo was in the mix. That didn't happen," he added.
"And the thing about Britney and Christina was they had history, so it was not easy to get them together on the stage.
"Both Britney and Christina obviously respected Madonna, so only she could pull that off. You have to have that kind of pull."
Earlier this year, Madonna invited Spears to join her on stage for another kiss after being congratulated by the star for her latest album MDNA.
Watch Madonna, Britney Spears, Christina Aguilera and Missy Elliott perform together at the 2003 MTV VMAs below: