The singer is seen posing on an empty highway in the image, which was shot in California earlier this week.
Discussing the inspiration behind the video, he said: "I've actually drawn a tiny bit of inspiration from a scene in one of my favourite films... Forrest Gump!
"On my way back from a gig about 3 weeks ago, I came up with a way of incorporating a little bit of the scene into the video."
He continued: "It's pretty simple and subtle, so to make it work, it was mainly about finding an awesome location, and so we shot the video in Palmdale, California in about 40 degrees heat!"
'It's Only Love' serves as the lead single from Cardle's upcoming album The Fire, both of which are available to download from October 29.
The star recently confessed that the lyrics on the LP are inspired by the changes in his life after winning The X Factor.
Listen to 'It's Only Love' below: