Tinie Tempah, Professor Green in Naughty Boy 'Hotel Cabana' trailer
The producer has teamed up with Tinie Tempah, Professor Green, Emeli Sandé, Gabrielle and George The Poet for his first studio album Hotel Cabana.
George The Poet stars in and narrates a trailer for the album, which takes place in a fictional hotel that has televisions displaying the artists who will feature on the new record.
Each artist plays a character in the concept album's filmic narrative and further guest artists are expected to be confirmed in the near future.
"I want it to be an album for our time; it has a concept to it, so it's more like a film in some respects," explains Naughty Boy. "I view it like I'm not just a producer - I'm a director too."
The producer - real name Shahid Khan - has teamed up with Sandé for lead single 'Wonder', which is available to download from September 30.
Hotel Cabana is currently scheduled to follow in March 2013.