The singer breaks down in her car en route to a party in the clip, which was released on Vevo today.
Watch the 'Please Don't Say You Love Me' video below:
The track, which is available to download from November 18, serves as the lead single from her upcoming as-yet-untitled album.
Aplin has previously self-released three EPs, which have shifted over 60,000 copies. Her track 'Home' charted in the top ten earlier this year on iTunes after being made single of the week.
She is booked to play six gigs across the UK next month. The full list of dates appears below:
- November 15 - Leeds, The Wardrobe
- November 17 - Glasgow, Oran
- November 19 - Nottingham, Bodega
- November 20 - Bristol, Thekla
- November 21 - Cardiff, Clwb Ifor Bach
- November 22 - London, Scala