New research by the British Phonographic Industry indicates that deals outside of the traditional music sales market accounted for 20% of the record industry's total turnover last year.
Revenues generated outside of CD, DVD and digital sales come from schemes such as music synchronisation, '360' artist deals, concerts, music-related TV production and broadcasting and public performance.
The use of recordings in films, TV, adverts and games grew by 11.9% year-on-year to £18m, reports Music Week.
The increase comes despite a dip in games-related synchronisation deals, which are down to £3.6m from £5.4m. This was due to a decline in games based around music in 2011.
Artist-related revenues from '360' deals - which are collected from concert ticket sales, sponsorship, merchandising and music sold through artist websites - remained strong throughout 2011.
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The nearly-£76m in extra revenue generated through these sources in 2011 marks an increase of 14% from 2010.
"British music companies have reinvented their businesses for the digital age, marketing and promoting music intelligently through every channel available," BPI Chief Executive Geoff Taylor said.
"They have diversified their revenue base and this has established a solid platform for future growth as the transition to a majority digital business continues.
"British music is on a global high and the UK's creative industries have enormous potential to generate new jobs and economic growth, if government gets serious about tackling online theft of content."