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Exclusive: DJ Fresh: 'It's difficult for producers to sell albums'

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DJ Fresh has admitted that it is difficult to sell albums full of dance music.

The producer, whose Dizzee Rascal-assisted track 'The Power' features on the new Need For Speed game, insisted that he is pleased with the success of his latest LP Nextlevelism but admitted he is a tricky act to market.

DJ Fresh in 'Need For Speed: Most Wanted' game


He told Digital Spy: "It's difficult because people tend to see albums full of dance tunes as compilation records. That's a difficult thing to escape from.

"I tried to make my album have a balance of light and dark so that it's got depth - I wanted people to be able to listen to it no matter what mood they were in. I'm not sure if I achieved that or not!"

He continued: "It's one of the big problems with dance music. It's still relatively a new thing, particularly to major labels. Marketing producers is harder than doing it for beautiful singers. It's still quite an experimental area."

Discussing his feature on the game, he confessed: "I used to play a lot of computer games during that stage we won't talk about - the one where you're 17 and become addicted to them.

"I actually started out by making music for computer games that my friends had hacked. I've always been interested in the synergy between music, gaming and film as well."

Need For Speed: Most Wanted is out today. Read Digital Spy's review of the game here.

Watch the music video for DJ Fresh's 'The Power' below:

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