The boyband dropped by NBC's morning show to confirm that their much-rumoured 3D concert film will debut in August 2013 as well as appear in what Matt Lauer billed as Today's "biggest concert event".
Today weatherman Al Roker also claimed on air that One Direction's three-song set including 'What Makes Your Beautiful' in Rockefeller Plaza in front of thousands of fans was a historical moment for the series.
"We have never, ever had a crowd this big. This one breaks all the records," Roker declared.
Morgan Spurlock (Super Size Me) will direct the film, which will be released on August 30, 2013 via TriStar Pictures.
"This is an incredible opportunity and an amazing moment in time for the band," said Spurlock. "To capture this journey and share it with audiences around the world will be an epic undertaking that I am proud to be a part of."
[Left: Morgan Spurlock / Right: Cowell with 1D after X Factor USA last week]
Simon Cowell said of the project: "I'm delighted we're making this film and Morgan is the perfect person to give that access-all-areas, behind-the-scenes look into what it's like to be One Direction today.
"What the band have achieved is incredible, they and their fans have made history around the world - this is for them."
Meanwhile, the group have taped further songs to air on Today on Wednesday (November 14).
Harry Styles, Liam Payne, Niall Horan, Zayn Malik and Louis Tomlinson's appearance on Today was dubbed "The British Invasion" by the show's hosts and the group even performed in front of UK-style red telephone boxes.
It was reported earlier this week that One Direction have been asked to perform for US President Barack Obama and the First Family at the White House.
One Direction in pictures: