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AC/DC end Apple iTunes boycott

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AC/DC have ended their boycott of Apple's iTunes and made their recordings available for its users to purchase.

The Brian Johnson-fronted rock act have long been opposed to the digital service, expressing concerns that it is detrimental to the music industry.

AC/DC

© PA Images

iTunes

© Apple



AC/DC are yet to explain the reasons behind their U-turn, but industry analysts have predicted it was commercially motivated.

"AC/DC probably now understand that their future sales reside on iTunes given the steep decline of the CD in the US, long its top market," Alice Enders of Enders Analysis told BBC News.

"If you can't get your music in front of people in the retail outlet, then you have no choice but to embrace digital sales."

The Beatles and their representatives were involved in an iTunes boycott for some time over trademark issues related to their Apple Records brand, but the dispute was settled in 2010.

AC/DC, whose records have sold more than 150 million physical copies worldwide, recently released their first live album for two decades and unveiled plans for a 40th anniversary tour in 2013.

The band is yet to embrace music streaming services such as Spotify.

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