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VEVO pays out $200m in royalties to artists and labels

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VEVO has announced that it has paid out over $200 million to artists and labels in royalties since its inception in 2009.

The video-streaming site - which premieres and hosts the majority of online music videos across the world - generates more money than any other service within the same sector.

VEVO logo.
Justin Bieber, Staples Center, Los Angeles

© Rex Features / Startraks Photo/Rex Features















"The audience that loves music should be treated and valued the same way as the audience that loves the Super Bowl, and revenue should flow as such," VEVO President and CEO Rio Caraeff announced at the Business Insider: IGNITION Conference in New York City.

VEVO confirmed that it has paid out more in royalty revenues this year than its first two years combined.

The service plays host to a number of music video from three of the major record labels, including Sony Music, the Universal Music Group and EMI.

VEVO is available across a number of platforms, including VEVO.com, YouTube, iOS, Android, Windows Phone, Blackberry Playbook, Boxee, X-Box, Facebook and Last.fm.

The most-viewed music video on VEVO is Justin Bieber's 'Baby', which currently stands at 806 million hits.

Watch the music video for Justin Bieber's 'Baby' below:

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