The Black Eyed Peas star revealed that he paid for the 'Scream And Shout' music video, which features Britney Spears, out of his own pocket because he wanted his British fans to see it as soon as possible.
"I paid for the video myself," he told the Evening Standard. "The UK was like, 'We want something now, hurry up, it's hot'.
"It used to be America, but right now the UK leads the world. The American [record] company was hesitant because 'This Is Love' didn't really work in America.
"I don't do OPM [other people's money]. It takes too long. These ideas that I've had, if I'm thinking them then somebody else is about to do it. Right now you have got to go fast on things."
The UK release of 'Scream And Shout' was recently brought forward due to popular demand. It will be available to download in the UK on December 9.
Watch will.i.am and Britney Spears in the 'Scream And Shout' music video below: