One Direction unveil new single 'Kiss You' video - watch
The track is the third song to be taken from the boyband's second studio album Take Me Home.
The boys dress up as surfers, prisoners, sailors and skiers in the new promo, which was directed by Vaughan Arnell.
Explaining the video, Arnell said: "I wouldn't say [it's] comedy, it's all tongue-in-cheek.
"I think in the past, the boys have always been outside, it's always been kind of quite location-based, and this is the first studio-based idea I've done with them."
One Direction recently became the first act to have two albums in the Top 5 best-selling records of the year in the US following the success of Up All Night and Take Me Home.
Photo gallery - One Direction's new video 'Kiss You':