One Direction are hoping to reclaim their record for the most VEVO views for a music video during its first 24 hours.
The boyband previously held the title with the clip for their 2012 single 'Live While We're Young', before Justin Bieber and Nicki Minaj smashed the record weeks later with 'Beauty And A Beat'.
"It was soo much fun to make , the best one yet! Let's see can we beat the 24 hour record for most views," 1D band member Niall Horan tweeted following the video's premiere.
Bieber racked up 10.6 million views for 'Beauty And A Beat' back in October 2012, easily surpassing One Direction's 8.2m for 'Live While We're Young'.
Meanwhile, One Direction are currently preparing to start their new world tour, which starts at London's O2 Arena on February 23.
One Direction in 'Kiss Me' video:
One Direction hoping to break Justin Bieber music video record
Published Tuesday, Jan 8 2013, 14:20 GMT | By Lewis Corner | 4 comments
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