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David Bowie 'The Next Day': Designer explains new album cover

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Designer Jonathan Barnbrook has explained his unusual cover for David Bowie's comeback album The Next Day.

The sleeve for Bowie's first record in a decade is an intentional subversion of the artwork for 1977's "Heroes".

David Bowie: 'The Next Day' album artwork


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Barnbrook took to his VirusFonts website to explain the design at length under the header: "David Bowie: The Next Day. That album cover design."

"The "Heroes" cover obscured by the white square is about the spirit of great pop or rock music which is 'of the moment', forgetting or obliterating the past," Barnbrook said.

"However, we all know that this is never quite the case, no matter how much we try, we cannot break free from the past.

"When you are creative, it manifests itself in every way - it seeps out in every new mark you make (particularly in the case of an artist like Bowie)."

David Bowie

© Rex Features / Sipa Press

David Bowie

© Rex Features / Sipa Press


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He continued: "It would have been clearer to many people if we had scribbled all over the cover but that didn't have the detachment of intent necessary to express the melancholy of the songs on the album."

Barnbrook added: "We wanted the cover to be as minimal and undesigned as possible, we felt the most elegant solution was to use the original one from "Heroes" and simply cross out the title of the old album.

"It has the detachment appropriate for the atmosphere of the new album."

Barnbrook previously designed the cover for Bowie's second-last studio album Heathen in 2002.

Watch the David Bowie 'Where Are We Now?' music video below:



David Bowie - career in pictures: photo gallery

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