Developed by Malmo's host broadcaster STV, the message for this year's competition is 'We are one'.
"This year's theme reflects that timeless feeling millions of people will experience in May this year, when Europe comes together to celebrate its diversity," said Jon Ola Sand, executive supervisor of the Eurovision Song Contest on behalf of the EBU (European Broadcasting Union).
"The unprecedented eye for detail that this theme art reflects opens up countless possibilities for three of the best live entertainment shows Europe will see this year."
The idea, design and concept for this year's Eurovision Song Contest was created by Happy F & B and Forsman & Bodenfors.
Former X Factor and current Celebrity Big Brother contestant Rylan Clark has said that he would "happily" represent the UK in next year's Eurovision Song Contest.
Last year's UK representative Engelbert Humperdinck finished in second-last place with just 12 points.
Earlier this week, Cascada unveiled the song 'Glorious', with which they hope to represent Germany at this year's contest.
Listen to Cascada's 'Glorious' below: