King, who runs the new British Summer Time festival in London's Hyde Park, believes that UK festivals have "merged into one in terms of look and feel and service".
King described British Summer Time to BBC Newsbeat as offering a "unique" event. This year's festival site will include food markets, film set-style "zones" and a micro-brewery.
"The research is there. It's very clear," said King. "There is a homogenisation, if you like. A lot of events are merging into one in terms of look and feel and service.
"Creatively we needed to come up with something drastically different from other shows and what had taken place in the park previously."
Ian Forshew, boss of Wales' Beach Break, has said he believes fans want a different experience at festivals. However, other organisers have insisted that it is still the headline acts that determine who attends festivals.
Forshew added: "The big festivals can become quite similar as they mainly compete for ticket sales through their lineup but ticket holders want more now.
"As a result, some major festivals have disappeared over the past few years."
Other organisers have agreed that music fans now expect a better quality experience when they attend festivals including improved toilet facilities.
Melvin Benn, who runs the Reading and Leeds festivals, disagrees with King's accusation that there is not enough setting festivals apart from one another.
He said: "Glastonbury, Latitude, Reading and Leeds, Bestival - we've been creating different areas for years and years.
"All the boutique festivals are testament to it."
Bon Jovi was announced as the first act to be headlining the British Summer Time festival last week. They will perform in Hyde Park on July 5.
Glastonbury 2013 - The rumoured headliners: