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Little Mix launch Mixers Magnets campaign to find dedicated fans

Little Mix have launched a campaign to find their most dedicated fans.

The girl group have begun a worldwide contest to search for 'Mixers Magnets' and will spend six weeks looking for their biggest fans.

Perrie Edwards, Leigh-Anne Pinnock, Jade Thirlwall and Jesy Nelson aka Little Mix, leaving the Maida Vale studios, having performed on Live Lounge.
London, England - 13.11.12
Mandatory Credit: Will Alexander/WENN.com

© WENN / Will Alexander

Mixers will need to encourage as many fans as possible from their country to register on the newly-launched Mixers Map.

The ten countries with the most magnetic pull (most registered fans) by midnight (GMT) on February 10 will go through to the next round.

Those countries will then battle it out for four weeks, with the group of fans who win the most contests to receive a very special Little Mix event in their country.

Fans can generate interest on social media using the hashtags #MixersMagnets and #MixersMap.

Little Mix will release their new single 'Change Your Life' in the UK on February 3.

Watch the music video for Little Mix's 'Change Your Life' below:

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