The show's organisers have revealed plans to make the ceremony more like the Grammys with a series of events, gigs and parties to surround the awards show.
"The plan is to make it a week-long event next year like the Grammys is in LA," Jay Marciano, the European CEO of AEG - which hosts the Brits - told Digital Spy's Anna Williamson.
"Eight out of ten people don't know the Brits is on tonight, so we plan to make it a week-long celebration."
One Direction, Justin Timberlake, Emeli Sande and Muse are among the performers at tonight's Brit Awards, which takes place at London's O2 Arena.
Watch Little Mix, Ed Sheeran and Labrinth speak to Digital Spy at the Brit Awards below:
Gallery - Brit Awards 2013 arrivals in pictures
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