Music
Saatchi & Saatchi single banned
Published Monday, May 7 2007, 15:26 BST | By Matthew Houghton
A single released by Saatchi & Saatchi has been banned from Radio 1 after it was revealed to be an advert in disguise.
The track, 'Style, Attract, Play' by Shocka featuring Honeyshot, has been taken off the station's playlist after it became known that it was an advert for Shockwaves styling products.
The pop group, Honeyshot, were apparently created by the Saatchi & Saatchi advertising firm so that companies could invest in and promote their brands covertly.
A spokesman for Radio 1 said: "The track was presented to Radio 1 in the usual way via a legitimate promotions company and we were not aware that it was a promotional tool for a hair product.
"As this is created by an advertising agency with the sole purpose of selling this product, and we do not play adverts, it is not something we would play again."
The track, 'Style, Attract, Play' by Shocka featuring Honeyshot, has been taken off the station's playlist after it became known that it was an advert for Shockwaves styling products.
The pop group, Honeyshot, were apparently created by the Saatchi & Saatchi advertising firm so that companies could invest in and promote their brands covertly.
A spokesman for Radio 1 said: "The track was presented to Radio 1 in the usual way via a legitimate promotions company and we were not aware that it was a promotional tool for a hair product.
"As this is created by an advertising agency with the sole purpose of selling this product, and we do not play adverts, it is not something we would play again."
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