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Iggy Azalea named Vevo's new LIFT artist

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Iggy Azalea has been confirmed as Vevo's latest LIFT artist in the UK.

The Australian rapper will film live festival performances, fashion and style pieces and behind-the-scenes interviews as part of the eight-week-long campaign.

Iggy Azalea press shot 2013


"I'm hugely excited to be VEVO's new LIFT artist. Watching the boost it's given to the careers of artists like Rita Ora has been incredible," Azalea said.

"I love to connect with my fans, and LIFT is going to give me the perfect opportunity to allow them to get to know me better."

Previous LIFT artists include Bastille, Lawson, Conor Maynard, Rita Ora and Labrinth, who have all gone on to chart success.

Iggy Azalea's latest single 'Work' is available to download now, while the music video for her next single 'Bounce' will premiere on Vevo later this month.

Watch Iggy Azalea perform a stripped version of 'Work' below:

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