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Katy Perry reveals new album title 'Prism'

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Katy Perry has revealed the title and release date of her upcoming album via a new street marketing campaign.

Fans took to social media platforms Twitter and Instagram to post pictures from the Los Angeles area of a gold semi-truck emblazoned with the phrase 'Katy Perry. Prism. 10/22/13'.



The semi-truck is apparently expected to make several stops across the country to promote Perry's new project.

When asked by a fan if the Prism title was for a new single or album, Katy confirmed in a tweet: "Album!"

The singer also tweeted: "Find the #PRISM semi, take a picture and I'll RT you. Don't worry, Los Angeles is just the first stop on the map."

Perry is not the first artist to use creative street campaigns to promote her music.

Last month, Kanye West launched a series of worldwide projections of his 'New Slaves' video to draw attention to the release of Yeezus.

Katy Perry in pictures

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