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Arctic Monkeys, Adele videos 'to be removed from YouTube'

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Artists including Arctic Monkeys and Adele face their videos being removed from YouTube.

The site is set to begin a "mass cull" of videos by artists on independent record labels due to their refusal to sign up to new licensing terms, reports the Financial Times.

Arctic Monkeys arriving at the Barclaycard Mercury Music Prize ceremony at the Roundhouse, Camden.

© WENN / Daniel Deme

Arctic Monkeys' videos face axing from YouTube


YouTube are introducing a tiered system, including a new subscription service, as part of their existing apps and websites. Users choosing to pay a monthly fee will be able to watch videos and listen to music without adverts, even when they're offline.

The company, which is owned by Google, will begin blocking videos that don't comply with the new terms from the site "in a matter of days", according to Robert Kyncl, YouTube's head of content and business operations.

YouTube will begin internally testing the new format within Google in the coming days.

Kyncl asserts that 90% of record labels have signed up to the new terms, while the remaining 10% will be blocked from the platform.

Adele receives her MBE from the Prince of Wales at Buckingham Palace, December 19, 2013

© PA Images / Jonathan Brady/PA Wire

Adele

The XX

© PA Images / Ian West/PA Archive

The XX


He said, "While we wish that we had 100 per cent success rate, we understand that is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience."

Independent record labels including XL Recordings (Adele, The XX) and Domino (Arctic Monkeys, Franz Ferdinand) are among the non-compliant companies who disagree with Kyncl's claims of paying them "fairly and consistently with the industry".

YouTube currently attracts over a billion monthly visitors. Kyncl failed to go into detail about the new contractual terms.

Musician Billy Bragg has already criticised the move, saying: "I don't know why they've opened this hornet's nest right now, apart from corporate hubris. I don't think they realise what a stupid thing they've done."

Watch the music video for Arctic Monkeys' 'Do I Wanna Know?' below:

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