Music
Rex Features
Collins's single 'In The Air Tonight' featured on the company's popular TV advert last year, which included a gorilla playing the drum parts to his 1981 hit. It is alleged that the ad earned the company a 5% increase in sales.
The gorilla will be replaced by an animated airport luggage truck in a new campaign, which airs for the first time this Saturday. However, a spokesperson for the firm confirmed that it would be another "retro anthem" that soundtracked the advert.
Cadbury's Tony Bilsborough told NME: "Fans will be disappointed to hear that we haven't plumped for another of [Phil Collins's] tracks, but we can say it's another great retro anthem."
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