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Rex Features
Chocolate makers Cadbury will not use Phil Collins to soundtrack their new advertising campaign.
Collins's single 'In The Air Tonight' featured on the company's popular TV advert last year, which included a gorilla playing the drum parts to his 1981 hit. It is alleged that the ad earned the company a 5% increase in sales.
The gorilla will be replaced by an animated airport luggage truck in a new campaign, which airs for the first time this Saturday. However, a spokesperson for the firm confirmed that it would be another "retro anthem" that soundtracked the advert.
Cadbury's Tony Bilsborough told NME: "Fans will be disappointed to hear that we haven't plumped for another of [Phil Collins's] tracks, but we can say it's another great retro anthem."
