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Music Review

Snoop Lion: 'Reincarnated' - Album review

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Released on Monday, Apr 22 2013

Snoop Lion 'Reincarnated' artwork
When Snoop Dogg renamed himself Snoop Lion and announced a new project centred around reggae and claimed that he has always felt as if he was "Bob Marley reincarnated", we feared that he had well and truly lost it. But true to his word, 12 months later and the enduring rapper's new album Reincarnated hears him soaking up Jamaican culture for a collection of easy-going jams.

The results are surprisingly listenable. Early and lacklustre teaser track 'La La La' has pleasingly been demoted to bonus track status, while Major Lazer - whose latest album is their own take on the genre - have taken on production duties for the majority of the project. Their influence is felt strongest on house-tinged banger 'Get Away', which hears Lion rhyming over smokey bass, steel drums patterns and hypnotic synths to glorious effect.

The pace is dialled down for 'No Guns Allowed', a wish-washy rap track featuring Drake where they hit out against gun crime with a particular focus on North America's recent tragedies. Naturally, dancehall features throughout the set with a moment of spark on the sugary 'Fruit Juice', while 'Smoke The Weed' finds him fitting in comfortably with their love of marijuana.

Rita Ora slots in easily enough on the predictably radio-friendly 'Torn Apart', though Miley Cyrus is barely recognisable on 'Ashtrays and Heartbreaks'. "Now my buzz is gone and I need to re-up on reality," she remarks, presumably while wafting away a cloud of smoke. It's a bizarre moment where two worlds collide that isn't a complete disaster, but not entirely believable as a true reggae album - a problem that plagues the entire record.



Tracks to download: 'Get Away', 'Torn Apart'

Watch the music video for Snoop Lion, Drake and Cori B's 'No Guns Allowed' below:

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