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Music Review

will.i.am ft. Cody Wise: 'It's My Birthday' single review

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Released on Sunday, Jul 6 2014

will.i.am ft. Cody Wise 'It's My Birthday' single artwork.
We suspect it rarely has to be will.i.am's birthday for the Black Eyed Peas star to do what he wants. The rapper has forged a fruitful solo career for having barmy ideas slightly outside the box, without becoming too zany to alienate his chart appeal. His latest effort, 'It's My Birthday', hears him turn to Bollywood for a whiff of inspiration, expanding a sample of A R Rahman's 'Urvasi Urvasi' into an electronic pop ditty for mass consumption.

It also hears him take the opportunity to introduce rising star Cody Wise who, in this instance, acts as Robin to will.i.am's Batman. "It's my birthday, it's my birthday, I'mma spend my money," they croon over the bubbling chorus with its hip-pop flow and vibrant Indian chants, staying in line with will.i.am's brand of electronic music fusion. The final result doesn't wander too far away from his recent successful offerings, but with a hint of the new here and there, will.i.am proves once again he can have his cake and eat it whether it's his birthday or not.



Watch the music video for 'It's My Birthday' below:

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