The Sun reports that Cardle is now signed in a 50/50 deal with both Syco and Columbia - home of artists including Kasabian and the Kings of Leon.
"It's very unusual for Simon to give up control on projects he really believes in," a source told the paper. "But even he knows where his limits lie.
"He's hopeful Matt can become the first credible rock act to emerge from The X Factor and realises he needs [the] expertise at Columbia to make that happen."
The insider continued: "Simon has always closely guarded the careers of previous X Factor winners including Leona Lewis and Joe McElderry. They were 100 per cent signed to his label Syco but Matt will be a 50/50 venture with Columbia."
Cardle's spokesperson confirmed the news, adding: "Matt has signed a joint record deal across both Columbia and Syco Music. His debut album will be released as a joint venture between both Sony labels, with Simon Cowell remaining very much involved in the release later this year."
> Matt Cardle: 'I won't rush my album'