'X Factor' guest performers experience spike in ticket searches

X Factor guest acts have experienced a surge in concert tickets surges over the past few weeks.

Robbie Williams and JLS are just a few of the artists to have seen a significant rise in concert ticket searches after performing on the ITV1 talent contest.



Williams saw a 224% spike in searches after performing his new single, while interest in JLS's concert tickets rose by 600%, according to online marketplace Seatwave.

No Doubt's ticket searches increased by 300%, Rita Ora's by 243% and Labrinth's by 336% after their subsequent performances on the X Factor results show.

However, data shows that artists who perform on Strictly Come Dancing fail to see a significant interest in concert tickets following their appearance, despite the BBC One show doing better in the ratings.



Paloma Faith saw a 20% increase, Dionne Warwick saw no change, while The Wanted experienced an 8% decline in ticket searches.

"The X Factor may be losing out to Strictly in terms of viewing figures but when it comes to boosting tour sales, X Factor is the place the stars should be appearing," Louise Mullock, spokesperson for Seatwave, said.

"These statistics clearly show that if an artist performs on X Factor, demand significantly increases, while Strictly Come Dancing simply doesn't move the needle.

"This could be explained by the respective audiences of the two shows, with viewers of The X Factor more likely to buy tickets to gigs. Our advice to musicians is that if you want to help your ticket sales, go on The X Factor."

Watch Robbie Williams perform his new single 'Candy' live on The X Factor below: