X Factor winners of the male variety have never had it easy. Steve Brookstein and Leon Jackson barely made it past a second single, while Shayne Ward and Joe McElderry were more recently banished from the SyCo clique after failing to match the bar set by Leona and Alexandra. Fortunately for Matt Cardle, his anti-talent show image during last year's competition gave him a more promising outlook - but is it enough to buck the boys' worrying trend?
Judging by 'Run For Your Life', it looks like he's finally succumbed to the peer pressure. Over an anaemic guitar-pop melody, he confesses he's not worthy of his kindly lass, admitting: 'You need someone to walk you back/ Someone to love you too before you ask" - before launching into the arm-waving, Gary Barlow-penned chorus. While Matt's famous falsetto manages a brief appearance, it's about the only distinguishable feature that remains from his once-rebellious nature.