If the curious album title wasn't enough - surely West Ryder Pauper Lunatic Asylum must win some sort of award? - then this new single is further indication that such stereotypes are unfair. 'Fire' is a wind-swept gem of a track that bursts from chugging Velvet Underground beats into a funky and almost dancey chorus. Meanwhile, Tom Meighan's muffled lead vocals, which sound like they were recorded in the corner of a backstreet boozer, and Gorillaz producer Dan The Automator's obvious studio touches hint at the much-anticipated "road movie" feel the band have promised for that new LP.
> Click here to watch the 'Fire' video