Livvi Franc ft. Pitbull: 'Now I'm That Bitch'

Calling your debut single 'Now I'm That Bitch' is a crass but effective way for a pop starlet to grab our attention - even if she proceeds to cushion the blow by claiming it's an acronym for "Being In Total Control Of Herself", and even if "Bitch" has to become "Chick" for the purposes of daytime radio.

Sadly, the track itself doesn't quite live up to its risqué title. The lyrics are sassy enough and Franc makes a good first impression in the video, but otherwise this is a fairly standard slab of electro-R&B complete with box-ticking cameo from Pitbull. Aside from the cuss word, the only intrigue comes from trying to work out whether Franc actually sings "I'm not a bender" on the second verse. (For the record, we reckon she does.)


> Click here to watch the 'Now I'm That Bitch' video