'Baby', the lead single from said follow-up, is no great departure from what he's given us before. Produced by Tricky and The-Dream, it's a midtempo My First R&B track with lyrics about puppy love and a chorus as big, simple and ingratiating as a brain-damaged St Bernard. Exciting? Not at all, though it's fun to note the slight incongruity of Ludacris's "When I was 13, I had my first love..." rap - because when old man Lud was 13, young Just was but a twinkle in his mummy's eye.
> Click here to watch the 'Baby' video