Diddy - Dirty Money ft. T.I.: 'Hello Good Morning'

Given that its primary protagonist has his finger in more pies than the head taster at the Mr Kipling factory, Diddy Dirty Money could be just about anything - another clothing line, another aftershave, another brand of premium Vodka, another chain of high-end eateries, another range of Diddy-themed sex toys... OK, we made that last one up, but you get the picture.

But... wait for it... DDM is actually the moniker of Sean Combs's new music venture - yes, actual music! The multi-talented mogul has teamed up with Kalenna Harper and Dawn Richard – hitmaking type and Danity Kane alumnus respectively – to form, drum roll please, "a trio infused with formidable singing, songwriting and production talent". According to their official biog, the formidably-infused trio "create a new sound: train music, an electro hip-hop soul funk experience" no less. That's odd, because to these ears their debut offering sounds like a bogstandard wad of midtempo Timba-pop, albeit one with a better-than-average hook and, in Diddy's final-minute rap, a reminder of how he jump-started his journey towards a reported $300m fortune and a butler called Fonzworth Bentley.


> Click here to watch the 'Hello Good Morning' video