The Hoosiers: 'Choices'

First time out The Hoosiers split opinion like the timeless ketchup vs. curry sauce debate. Their debut album may have become a twice-platinum chart-topper, but plenty of pop fans tagged them as insufferable tittish chancers with an over-reliance on wackiness - in both musical and face-pulling terms - and a writ from Robert Smith imminent. That they found themselves saddled with the term "odd-pop" pretty much says it all.

However, those critics might just owe them a rethink, because musically-speaking the Anglo-Swedish trio have managed to suppress their more irksome tendencies. In fact, 'Choices' finds them adopting an oh-so contemporary electropop complete with big rubbery synths that Calvin Harris wouldn't cock a snook at. Crucially, in the process they haven't lost their ability to pen a proper pop chorus or, for that matter, a middle 8 that swells like an Olympic gold medallist's chest. Odd-pop? Nope, this is just top pop. (For the record, we tend to plump for both, but on the side.)


> Click here to watch the 'Choices' video