Cheryl Cole: 'Promise This'

So long Ashley! Hello Derek! Hands off, Pussycat! Tanzania... never again. X Factor USA? Erm, so sorry Gamu. Oh God Cher! If ever there's been a testament to the power of the pop hook, it's that all this s**t exits your head as soon as Cheryl Cole begins to "alouette-ette-ette..."

And the rest of the song? Well, what initially seems to be a right bloody mess turns out, three or four plays later, to be a proper bloody corker. 'Promise This' skips along thrillingly from video gamey verses to choruses that shimmer like Cheryl's Saturday night eyelids to, well, those alouettes. The reverby middle 8's pretty ace too. Thank f**k Nicola's doing makeup now, eh?


> Click here to watch the 'Promise This' video