Parade: 'Perfume'

Following up a debut single is always the true test for pop newcomers - particularly when the first was only a moderate success. After scraping the top ten by the skin of their stilettos with 'Louder', Parade are on a mission to regain some Spice Girl-inspired girl power with their new track 'Perfume' - but can the absence of female groups in the charts give them a much-needed leg-up?

"Must be my perfume, my perfume, my perfume/ That's what they like," cantillate the glamorous five-some while wistfully pondering about their fellas over feather-light beats and an overly insistent horn, courtesy of production trio The Fairground. Our verdict? Despite the catchy-as-cholera hook the track lacks any real conviction or 'tude - in fact, we doubt a line like "bringing all the boys and they're dropping all their toys" would ever be given the Spice seal of approval. Third time lucky perhaps?

Watch Parade's 'Perfume' video below: