Ed Sheeran: 'You Need Me, I Don't Need You' - Single review

With a top five hit under his belt and a One Direction writing credit in the pipeline, Ed Sheeran has quickly turned from left-field alt-indie act to mainstream pop wonderkid. As such, it comes as little surprise that he wants to remind folks of his gruelling gig regime and sofa-surfing pre-chart success by taking a pop at the fickle music biz in his latest effort.

"I sing, I write my own tune/ And I write my own verse, hell/ Don't need another wordsmith to make the tune sell," he sing-speaks over an acoustic hip-hop beat complete with head-nodding guitar riff - marking a swift departure from the saccharine singer-songwriter sound of his heart-tugging debut. "They say I'm up and coming like I'm f**king in an elevator," he quips with steely conviction, prompting the response, 'We know you're a real artiste now, but there's no need to be cocky!'

Watch the 'You Need Me, I Don't Need You' video below: