Lana Del Rey: 'Born To Die' - Single review

If creating a buzz about oneself was a University degree, Lana Del Rey would not only be awarded a first class, but she'd most likely finish top of her year with honours. That said, whether or not last year's 'Video Games' was a genuine surprise hit or a calculated label decision to position her as a "credible" artist, we don't care, because thus far the songs by themselves are pretty damn good.

Her second single 'Born To Die' was always going to be a tricky release to navigate, but she (or her label) were clearly well prepared with a follow-up. Backed by a string quartet and weighty percussion, she clings on to her lover, urging him to "take a walk on the wild side... like your girl's insane" with a voice smokier than an after hours jazz club. The result isn't as immediately flooring as its predecessor, but given time, becomes equally as haunting.

Watch the 'Born To Die' music video below: