It's safe to say that Matt Cardle's debut album campaign has been anything but run-of-the-mill. Aside from the obligatory backlash by the media against a male X Factor winner, he got off to a false start with the LP's first Gary Barlow-penned single, only to then surprise us with a mightily impressive follow-up. With an almost sold out tour also due to kick off next month, could Matt's stock finally be on the rise?
Co-written by the man himself and produced by Richard Stannard (Ellie Goulding, Will Young), 'Amazing' will do little to deter his detractors who claim he is nothing more than mushy MOR guitar-pop, but it should easily please his larger-than-you'd-think fanbase. Yes, it's another Keane-esque guitar-strumming number, the lyrics are clichéd ("Look inside this fragile heart of mine") and he belts out his trademark ad-libs at the end, but - whisper it - sometimes you just can't beat a bit of no-frills pop.