"To these rappers I apologise, I know it ain't fair," Pitbull admits during the opening skit of his latest single. How the Cuban rapper's success continues to grow after almost ten years in the game - which has seen him score countless global hits and collaborate with the likes of J Lo, Usher and, ahem, Shaggy - remains a mystery to us, but at least he's willing to show remorse for it.
The latest singer he's reeled in for a hook-up is probably his most surprising yet: the enduring queen of Latin-pop Shakira. Though the results are as predictable as ever. As Mr Worldwide trills off his nonsensical rhymes ("Tom Cruise, Mumbai/ All lit up like a December night"), the Colombian songstress purrs over a chorus clearly once intended for something better. That said, if recapturing her global audience was the goal, this - believe it or not - was probably her best option.