Following in the illustrious footsteps of Howard from the Halifax adverts, The Sheilas make the transition from annoying advertising gimmick to even more annoying musical artistes with their debut single '(I'm So) Happy Happy (You're Mine). With a lyrical mundanity that would embarrass The Vengaboys, the trio of Emma, Carly and Cathi, squawk about "sunshine", "blue sky", "your love", "rain" and "pain", with the latter being the predominate emotion felt by the listener. With more computer systems than the Starship Enterprise working overtime on the production and girls' voices, the tune's got the soul of a twig and the irritation levels of 77 Janet Street Porters locked in a small room.
A truly abysmal single that we can only hope and pray doesn't lead to some sort of Waterman craze for advertising spin-offs. Saying that, the Gorilla in the Cadbury's Dairy Milk advert is looking for a deal, I hear.