Kennedy: 'Your Mama'

Providing for R'n'B what Goldie Lookin' Chain and The Darkness gave hip-hop and cock-rock, Kennedy arrives with his tongue pressed so hard against his cheek it's practically bursting out the other side. Kennedy claims to be running for President, says he is a "whiter" Jimi Hendrix on LSD, and is apparently on a mission to make the world "a sexier place". If you've never heard anything by the one-time NME darling Har Mar Superstar then this probably sounds like humourous and original stuff. If you have then well, you know the schtick.

On 'Your Mama' Kennedy rips off Marvin Gaye's 'What's Goin' On' backbeat and spears it with some cheap American Pie smut and coats the whole package in a sea of electronics, synths and squelching drum machine beats. It's the sound of Dirk Diggler busting a move to Daft Punk. Kennedy jokingly croons about loving all our 'mamas', with gags that Jim Davidson would probably turn down for being so old hat. 'Your Mama' is a reasonably fun, groovy and infectious single but the 'ironically' misogynistic premise wears thin over the three minutes, so heaven knows where Kennedy will go from here.