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So, J.Lo becomes Lola...

Published Wednesday, Oct 7 2009, 14:11 BST | By Nick Levine | 8 comments
In the words of Cheryl Cole, let's just go back, back, back... to the start. Well, backstage at the VMAs last month, Pitbull revealed that he'd recorded a track with Jennifer Lopez called 'Lola', apparently a Pharrell Williams production. Fast forward a few weeks and a Twitter account, MySpace page and teaser website, all in the name of Lola, have appeared online. Those, apparently, are her lips.

The latter features a brief video of Lola performing in silhouette, which loads after various enigmatic/iconoclastic slogans have flashed up onscreen. "Lola has reinvented sexy," one claims. Meanwhile, over on the MySpace page, there's a full track called 'Fresh Out The Oven' on which Jennifer – and if it isn't Jennifer we promise never to listen to 'Play' again – offers us something called "straight sugar lovin', fresh out the oven". Two-thirds through, as promised, Pitbull turns up for a rap.

Truth be told, the track's a pretty standard sexy electro-R&B jam, but the Lola persona is reasonably intriguing, even if it does have a hint of the Sasha Fierce to it. It's very much a case of wait and see what happens next, we suppose.

What do you think of the J.Lo's Lola persona? Do you rate 'Fresh Out The Oven'? Use the space below to have your say.
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Your Responses
gloria river, on October 11th, 2009
I think that J-Lo's new video is absolutely creative! We are buying extras to give for christmas. Great job, J-Lo!
Bedisha, Minsk, on October 8th, 2009
LOLA FROM THE BLOCK??? IINE
Basha, on October 7th, 2009
GREAT song wow :D Lola is just a nickname chill out ...wow now everyone who has a nickname is copying beyonce or what ? LOL xD BTW: and if so then JLO was the first alter ego ever invented and to be successful Whatever its H-O-T :D
Sante, London, on October 7th, 2009
no i think shes trying to copy beyonce's 'i am sasha fierce'
Johnny, London, on October 7th, 2009
Beyonce did the teaser website for Sasha Fierce. Shakira did it with She Wolf and Now Jennifer Lopez with Lola. It's getting a bit tiring now...
Lee, London, on October 7th, 2009
lets not start comparing this to sasha fierce, jennifer lopez is the original and best when it comes to alter egos, i mean come on everyone knows about JLo! i think the track is pretty good, hope its a hit
Chris, London, on October 7th, 2009
Wow, another alter ego? I know other singers have had alter egos for example Mariah's Mimi, Britney's Mona lisa (I think thats her name,?). Then Beyonce took things to the next level by splitting her album in half...Is this what J.lo is gonna do? Or is she going to actually change her name like she did when she went from Jennifer Lopez to J.lo? Hmm, does anyone know how long its been since J.lo hasbrought out an album? Its been like 3 years ?
Ed, London, on October 7th, 2009
Wow, i really like it. the whole Lola persona sounds really good, it sounds like old school J.Lo.

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