In the words of Cheryl Cole, let's just go back, back, back... to the start. Well, backstage at the VMAs last month, Pitbull revealed that he'd recorded a track with Jennifer Lopez called 'Lola', apparently a Pharrell Williams production. Fast forward a few weeks and a Twitter account, MySpace page and teaser website, all in the name of Lola, have appeared online. Those, apparently, are her lips.
The latter features a brief video of Lola performing in silhouette, which loads after various enigmatic/iconoclastic slogans have flashed up onscreen. "Lola has reinvented sexy," one claims. Meanwhile, over on the MySpace page, there's a full track called 'Fresh Out The Oven' on which Jennifer – and if it isn't Jennifer we promise never to listen to 'Play' again – offers us something called "straight sugar lovin', fresh out the oven". Two-thirds through, as promised, Pitbull turns up for a rap.
Truth be told, the track's a pretty standard sexy electro-R&B jam, but the Lola persona is reasonably intriguing, even if it does have a hint of the Sasha Fierce to it. It's very much a case of wait and see what happens next, we suppose.
What do you think of the J.Lo's Lola persona? Do you rate 'Fresh Out The Oven'? Use the space below to have your say.