In an age where anyone with a penchant for playing guitar can become an instant online sensation, it's become increasingly difficult to distinguish the good from the simply alright.
That is, of course, until you hear someone like Lucy Rose, who is the latest to join the cream of Britain's singing-strumming-songwriting crop.
The story of the 22-year-old's rise to fame begins familiarly enough; upping sticks from her Warwickshire home and heading for the bright lights of London where she inched her way up the open mic night ladder until she was eventually spotted and signed to Columbia Records.
Her determination is something heard throughout her debut album Like I Used To, though her candid and sometimes unnervingly honest lyrics are softened by a delicate vocal that is both warming and wonderfully atmospheric.
Laura Marling is the most obvious comparison to make, though you wouldn't be wrong to liken her to Ben Howard, Kate Nash or even Ed Sheeran. Like her contemporaries, Rose (with help from producer Charlie Hugall) isn't afraid to experiment with production, which sees her flit from minimal acoustics, to Southern rock, to edgy folk rhythms.
She's already put out a handful of singles on the quiet including 'Lines' and 'Red Face', but 'Bikes' is the big album trailer and is available to download from September 16. The full LP follows on September 24.
Watch the music video for 'Bikes' below:
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