Yes it sounds like most of their other singles, but there's something about 1D's latest track - which heads up their upcoming This Is US movie - that we can't get out of our heads. Our guess is it's something to do with the song's two choruses and the ridiculously addictive "Oh-oh-oh's".
Avril Lavigne: 'Rock N Roll' (release date tbc)
Avril picks up where she left off with her previous track (as always) with another chantalong pop-rock anthem. But while 'Here's To Never Growing Up' never quite hit the spot for us, 'Rock N Roll' sounds like a global smash in waiting.
DEVolution ft. MNEK: 'Too Much Heaven'
Producer-of-the-moment and soul singing wonderkid MNEK lends his vocals to DEVolution's latest number; an infectious slice of garage-flecked electro-house that heads up their forthcoming 'Transition EP' later this year.
Ariana Grande: 'Baby I' (out July 23)
After turning heads with the Mariah-isms of her previous hit 'The Way', Ariana Grande continues to fuel comparisons with her new track; a smooth R&B jam that hears her effortlessly whistle through the ad-libs like a true diva.
Disclosure: 'F For You (TEED Remix)'
Sometimes we wonder why dance acts insist on making their songs even more club friendly, but in the case of Disclosure's latest effort - which has undergone a beautifully atmospheric re-working courtesy of Totally Enormous Extinct Dinosaurs - such a question need not be asked.
Joel Baker: 'Further The Feelings' (out now)
Unsigned singer-songwriter Joel Baker has attracted hundreds of thousands of online hits between his unique take on other artists' tracks and his own compositions. With fans such as Zane Lowe and Huw Stephens behind him, things can only get bigger and better.
The Weeknd: 'Belong To The World'
He may have angered a Portishead producer for sampling the band, but The Weeknd continues his Kiss Land campaign with one of his most pulsating and exciting tracks to date.
Example: 'All The Wrong Places' (out September 8)
Continuing his release pattern of debuting new material every year, Example has kick started album number five with a storming electronic number that is destined to soundtrack the crazier section of his live shows.
Little Nikki: 'Little Nikki Says' (out September 8)
Usually we're a little dubious about popstars who refer to themselves in their own songs, but when you have bouncy beats and a massive chorus as huge as this, who are we to judge?
To Be Frank: 'Nothing' (out now)
The producer, singer and multi-instrumentalist we only know as Frank builds on the buzz generated from his stripped-back debut 'If You Love Her' with 'Nothing'; a moody and intensely dark number whose hypnotic synths pull you in from the off.
Which are your favourite songs on this week's playlist? Leave your comments in the box below: