Madonna's ticking clock

No, this post has nothing to do with Madge wanting to give Lourdes, Rocco and David another little brother or sister before time finally runs out. It's actually about the latest promotional gimmick for Madonna's new single and album.

Has she filmed a video featuring burning crosses and a black Jesus again? Has she decided to plant another smacker on Britney's lips? Nah, she's got her web design team to make a digital clock. It's shiny, stripey and features Madonna's inimitable faux-English voice saying "tick tock" over and over again. Nice.

The whole time thing, we presume, has something to do with the single being titled '4 Minutes', while the clock's resemblance to a boiled sweet is deliberate too: the album's called "Hard Candy", you see! Anyway, clever(ish) touches or no clever(ish) touches, the clock itself is quite snazzy, as you can see for yourself by clicking here.

We lasted 45 seconds before the repetitive little sod really began to... wait for it... tick us off. How long can you last?