A German brothel has been swamped with customers after offering free entry for life to those willing to have its name tattooed on their arm.

The manager of Pascha did not expect any takers when he advertised the promotion, but has already had more than 40 customers willing to show a lasting display of their loyalty.

Pashca's tattoo artist is having to work overtime to keep up with demand for the blue lettering, reports The Telegraph. Customers bearing the establishment's name will save the £5 entry free each time they visit and will also get discounts on other services like lap dances.

They will still have to pay for time with the prostitutes, who are self employed and independent from the brothel.