Odd
Bras for boys prove popular in Japan
Published Saturday, Nov 22 2008, 03:48 GMT | By Michael Thornton
A Japanese online lingerie store has reported that its bras for men are proving popular.
The Wishroom shop in web shopping mall Rakuten revealed that it has sold more than 300 men's bras at 2,800 Yen (£23) each. The bras are available in black, pink and white, while the retailer also sells matching underwear for males.
"I think more and more men are becoming interested in bras," said Wishroom executive director Akiko Okunomiya.
"Since we launched the men's bra, we've been getting feedback from customers saying: 'Wow, we'd been waiting for this for such a long time,'"
The Wishroom shop in web shopping mall Rakuten revealed that it has sold more than 300 men's bras at 2,800 Yen (£23) each. The bras are available in black, pink and white, while the retailer also sells matching underwear for males.
"I think more and more men are becoming interested in bras," said Wishroom executive director Akiko Okunomiya.
"Since we launched the men's bra, we've been getting feedback from customers saying: 'Wow, we'd been waiting for this for such a long time,'"
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