Gory Curtis CO2 campaign video pulled

A graphic CO2 campaign video written by Richard Curtis featuring exploding children and celebrities has been withdrawn by an environmental group.

The four-minute 10:10 clip urged consumers to reduce their carbon emissions by 10%. Despite being told that there is "no pressure", those in each scene who decline to make the commitment are exploded via a red button.

As well as children and staff at a workplace, those who are exploded include ex-footballer David Ginola and Gillian Anderson, who suggests that her voiceover is sufficient contribution to the cause.

10:10 founder Franny Armstrong told The Guardian: "We 'killed' five people to make No Pressure - a mere blip compared to the 300,000 real people who now die each year from climate change."

Child actor Jamie Glover, who gets exploded by his teacher in the clip, added: "I was very happy to get blown up to save the world."

However, the clip was later pulled from the 10:10 site and the group explained: "Many people found the resulting film extremely funny, but unfortunately some didn't and we sincerely apologise to anybody we have offended... As a result of these concerns we've taken it off our website.

"At 10:10 we're all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn."