© Rex Features
BBC News reports that the 30-year-old unidentified male lost consciousness in an internet cafe on the outskirts of Beijing.
Local reports claimed that the victim was rushed to hospital but couldn't be revived. It added that he had spent more than £900 on gaming in the month prior to his death.
In 2005, a 28-year-old man died in South Korea in similar circumstances when he played online games for 50 hours without taking a break.
